Creator Guidelines

Everything you need to know to create successful UGC content that gets approved and drives results.

Quick Start Checklist

Read the full campaign brief carefully
Use the product for at least 7 days before creating content
Follow FTC disclosure requirements (#ad, #sponsored)
Submit raw, unfiltered content for authenticity
Include required messaging naturally in your content

✅ What We Love

  • Authentic reactions and genuine enthusiasm
  • Good lighting and clear audio
  • Natural integration of product messaging
  • Honest opinions, including minor criticisms
  • Content that tells a story or solves a problem
  • Following brand guidelines while maintaining your voice

❌ What Gets Rejected

  • Overly scripted or salesy content
  • Poor video/audio quality
  • Missing required FTC disclosures
  • Content that feels forced or inauthentic
  • Ignoring specific brand requirements
  • Using the product incorrectly or unsafely

Technical Requirements

Video Specifications

  • Resolution: Minimum 1080p (1920x1080)
  • Aspect Ratio: 9:16 (vertical) or 16:9 (horizontal)
  • Format: MP4, MOV, or AVI
  • Length: As specified in campaign brief
  • File Size: Maximum 500MB

Audio & Quality

  • Audio: Clear, no background noise
  • Lighting: Well-lit, avoid harsh shadows
  • Framing: Product clearly visible
  • Stability: Steady shots, minimal shaking
  • Environment: Clean, appropriate background

Content Type Guidelines

Unboxing Videos

Show genuine excitement when opening the package. Highlight packaging quality, first impressions, and what's included.

Pro Tips: Film your genuine first reaction, comment on packaging details, explain what you're most excited to try

Product Reviews

Use the product for at least a week. Share honest pros and cons, demonstrate key features, and explain how it fits your routine.

Pro Tips: Show before/after if applicable, compare to similar products you've used, be specific about benefits

How-To Tutorials

Create step-by-step tutorials showing how to use the product effectively. Focus on solving a real problem.

Pro Tips: Break down complex steps, show the end result, explain why each step matters

Lifestyle Integration

Show the product naturally integrated into your daily routine. Don't force it - make it feel organic.

Pro Tips: Film during actual use, explain why you chose this product, show the lifestyle benefit

FTC Disclosure Requirements

Required Disclosures

All sponsored content must include clear, prominent disclosures:

  • Video: Say "This is a paid partnership with [Brand]" in the first 10 seconds
  • Social Media: Use #ad or #sponsored in the caption/description
  • Written Content: Include "Sponsored by [Brand]" at the beginning
Good Examples:
Video: "Hey everyone! This is a paid partnership with NaturGlow, and I'm excited to share..."
Social: "Loving my new skincare routine! #ad #sponsored @naturglow"

Need Help?

Our creator success team is here to help you create amazing content.

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